Learn how HUG branding should be used, and how this intersects with your own company's branding.
Do:
- Make your HUG website and other promotional assets neutral in representation. This means that these shouldn’t be designed in a way that looks like they are affiliated with organizations other than HubSpot. This includes but is not limited to designing assets that reflect your company’s branding or that promote your company’s services.
- Take pride in the quality of your HUG collateral.
- Comply with all the terms of our Acceptable Use Policy and any applicable privacy laws.
- Follow all the terms of how to use our trademark (see the ‘Proprietary Rights; Trademarks’ section below).
- Use the provided official HUG logo for your city on all printed, online, and other collateral. Abide by all regulations laid out in our HUG logo guidelines.
- Use the your approved official city name when creating your logo. For example, a HUG in Boston, would not use the name “BOS HUG”, they would use the phrase “Boston HUG”.
Don’t:
- Use HUG collateral to promote your business, products or services.
- Use any material that infringes the intellectual property rights of others.
- Use the contact information obtained through the HUG website or check-in form for anything except related to HUG-related activities. This means, for example, you can’t use this contact information to send general “marketing news” about your business.
- Use the ‘HUG’ name or branding (which includes, but is not limited to, the names ‘HubSpot’, ‘HubSpot Academy’ and ‘HubSpot User Group’) without our written consent and any use of our marks or brand must be solely for the purpose of promoting your HUG meetup. For more details, please see the trademark usage requirements in section 4 below.