A quick overview of the options you have to create HUG content.
At the end of the day - our goal is that HUGs are as helpful as possible to customers and users who are looking to improve their success with the HubSpot software. One major way in which we can do this, is by providing users with the best content possible. As a HUG leader, there are three main ways you can create content for your HUG:
1. Request a HubSpot Speaker
At HubSpot, we have hundreds of employees, each of whom is an expert in something. We do our best to make this network of thought leaders available to you for your HUGs. All HUGs are encouraged to request speakers for your events - and pending how large your audience is - you are guaranteed either one or two speakers per year. When you host a HubSpot speaker, they have the autonomy to work with you to create and present content that you think will be most helpful for your local audience.
We ask that you request speakers at least 4-6 weeks in advance of your event so that they have time to arrange their schedules, book travel, and get ahead on work.
2. Select from our Content Library
Our in-house team of experts - from HubSpot academy professors, to product specialists, and beyond - are full of knowledge that we want to share with you. Even without a HubSpot speaker in the room, we make available for you top-quality content to present.
Our HUG Content library is an exclusive directory or presentations, videos, and workbooks - all designed to help you take a HubSpot-produced presentation and make it your own.
You can find the full library here.
In this library, you'll find both presentations as well as workshop content. Reminder that you are required to use workshop content for at least one out of every one HUG per half of the year.
3. Create Your Own Content
You are not required to use your content for all events - in fact, we encourage you to create your own content! When doing so please remember that HUG attendees are customers seeking help with HubSpot, so content should be geared toward addressing this. Content should be both strategic and tactical, with some portion of it centered on software tips and help.